Red Bull


THE COMPANY IN BRIEF

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987Read more at this link.


1987 10,997 5,9+ B
Date of Foundation Worldwide Employee Cans Sold

 

HOW IT ALL BEGAN

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

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